Perekrestok's loyalty program is one of the best among similar promotions of retail stores. Proof of this is the victory in the nomination " Best Program Food Retailer Loyalty” of the LoyaltyAwards competition and, of course, thousands of satisfied customers. Activate the club card - discover the world of endless possibilities.
Loyalty program
In the world of retail, everyone's favorite green supermarket is known as the X5 Retail Group. X5 Retail Group is a huge corporation that gave Russians such giants as Pyaterochka, Karusel and, of course, Perekrestok. Perekrestok club is a community of buyers who prefer not only to buy goods, but also to receive benefits.
Membership in the club is confirmed by the presence of a Perekrestok club bonus card, which can be purchased in 3 ways:
- Any of the supermarkets. To do this, you must pay a fixed entry fee and a commission for creating a document, using any of the convenient methods (cash / bank transfer). The representative of firm gives you the obligatory for filling questionnaire. All personal information specified in it will be used in accordance with the law of the Russian Federation and exclusively as part of an advertising campaign. The prepaid card will be in your hands after a certain amount of time.
- Online, through the website or mobile application. In this case, the entry fee is not charged, as you receive a virtual electronic card. But in order to make a "real" plastic card, it will still be necessary to pay for its creation.
- at a partner bank. In this case, you will have a Perekrestok bank card in your hands.
Appearance club card shop.
After the document is ready, it still remains inactive. Activating a new card may follow one of the following scenarios:
- Phone call. You will need to make a call to the hotline 888888. The operator will need to provide the card number and personal data. After that, an SMS notification with a password will be sent to the mobile number you specified, which you need to tell the operator. That one does all the work. After the end of the activation of the card, you can enjoy all the privileges of a club member.
- SMS message. You can activate a bonus card without 3 persons. One way is to send a free SMS to the short number 9955. Message content: card number (16-digit), personal data ( full name, Date of Birth).
- Online through personal account. Activation of the Crossroads card on the Internet through a personal account on the site www.perekrestok.ru .
In order to log in, you must follow the link www.my.perekrestok.ru/registration, where the 16-digit code indicated on your plastic card is entered in the field.
The next step is to fill out a questionnaire.
Attention! Make sure that the data you enter is correct, especially your e-mail and phone number. This information is necessary for the correct completion of the activation.
An SMS with an activation code will be sent to the mobile phone number. Enter it in the appropriate field.
Create a password to enter your personal account.
Attention! Watch your keyboard layout. For convenience, use the "open password" function in order to be sure that the information you enter is correct. This password will also be valid for logging into the application. Keep this in mind when coming up with a combination.
After that, user authorization will occur automatically - the system will redirect you to your personal account. In it, you can track or change all the necessary information. The "operation history" item will help you control your purchases.
How the bonus card works
The bonus card works according to a simple scheme: you make purchases using the card at any of the network's supermarkets and points of partner companies, and points are credited to your bonus account. 1 bonus point is equal to 10 rubles.
note that accrual occurs only for the full 10 rubles. That is, if the amount in the check is 39 rubles, they are considered as 3 points.
The procedure for accruing additional points to the account is as follows:
- All products are divided into categories (information can be found at the point of sale). The category "Favorite products" allows you to get an additional 4 points (in the equivalent of 4 points are equal to 10 rubles).
- During the period of additional promotions held by the company.
Important! All purchases must be in 1 receipt. That is, accrual occurs for every 10 rubles of the total amount of the check. Cashier's receipt - your proof of a completed transaction and a document for receiving points.
Charges do not occur under the following conditions:
- when purchasing gift certificates;
- if the subject of purchase is tobacco and tobacco products;
- if the quantity of the 1st item of goods in the 1st check exceeds 30 units or 20 kg
- when the buyer makes the 6th and further purchases on the account during the 1st day in the 1st supermarket;
- if at the time of purchase the buyer uses other privileges. For example, a discount on a pension certificate or a discount on an employee's card.
Attention! During the 1st day, you can make no more than 15 transactions for which there will be accruals.
The procedure for using savings
All savings make it possible to purchase any goods at all outlets of the Perekrestok chain or from club partners. The value of bonuses is 1 ruble for 10 points. In order to pay with bonuses, you must inform the cashier about your intention before closing the check. You can pay with points for part or all of your purchases. The main thing is to find out the balance of the card before that in order to be confident in your abilities.
Points are valid for 1 year (12 full months) from the date of accrual. Be careful, have time to use your savings. Otherwise, they burn out without the possibility of recovery.
The second option for using the crossroads club card is through the Wallet mobile application. Wallet - something like a virtual business card holder. You install the application on your smartphone (available for both IOS and Android). And when you need to use a card or pay with points - you just do the usual action - you take your mobile phone out of your pocket. In Wallet, all your personal data is safe. You can add a card to the storage through your personal account or mobile application. Accrual and write-off of points from the discount card occurs automatically.
Mobile app
In order to make shopping in the chain even more convenient and easier, the company has developed a special Crossroads application. It facilitates shopping and the process of keeping track of all the necessary information. It allows you to enter your personal account, register a bonus card, see how many points are in the bonus account and how to spend them.
In addition, the Perekrestok mobile application also helps you make a choice of products, thanks to a special section where you can find all the information about the product you have chosen. The phone identifies the product by reading the barcode. After that, everything that may interest you appears on the screen: history, origin, possible recipes and how to use it.
All mobile applications are available for various operating systems, can be downloaded from App Store or Play market .
Additional features with Crossroads
The company's partners include many popular brands, shops and food chains and restaurants, such as the Tuxedo Club. All of them work according to the following scheme: you purchase a product / service of a partner company and receive bonuses. One of the popular cafe chains is Burger King. When presenting a club discount card in one of the restaurants, you will receive additional bonus points. Their value: 3 bonuses equal 10 rubles. The bonus account is replenished within 5 calendar days from the date of purchase.
In Burger King, you can not only receive, but also spend the accumulated points. They are written off at the rate of 10 points equal to 1 ruble. Points are calculated on any order. You can pay with points up to 99% of the purchase.
The Perekrestok loyalty program also applies to aviation companies. For example, one of the popular promotions is collaboration with S7 Airlines (Siberia Airlines). According to the terms of the program, you can exchange the accumulated points for miles at the rate of 12 bonuses per 1 mile.
Additional cards
The Perekrestok club is not only about bonuses on a branded card. Thanks to partnerships with banks, you can get a real bank card and enjoy all the privileges of a client. Plus, the good news is that you get other, more “expensive” bonuses.
Payment card Perekrestok x2
- For every 10 rubles in the check, you get 6 bonus points when buying products from the "Favorite Purchases" category.
- For every 10 rubles in the check, you get 2 points when buying other goods.
- When using the card in other stores for every 10 rubles, you get 1 point.
- Card replenishment limit: from 100 rubles to 15,000 (at a time).
- The total amount of transactions carried out should not exceed 40,000 rubles. per month.
- The balance of funds cannot exceed 15,000 rubles.
- There is no possibility to withdraw money from the card.
Debit card from Alfa-Bank
- After the first purchase, 2,000 points are credited.
- The category "Favorite products" gives 7 points for 10 rubles.
- Purchases in other categories - 3 points for 10 rubles.
- When using a debit card in other outlets - 1 point for 10 rubles.
- There are no top-up restrictions. This can be done for free from other cards.
- You can withdraw cash from any ATM in the city.
Credit card from Alfa-Bank
- The first purchase is equal to 5,000 gift points.
- The purchase of goods in the category "Favorite products" bring 7 points for 10 rubles.
- Purchase in other categories - 3 points for 10 rubles.
- Purchase in other stores - 2 bonuses for 10 rubles.
- Credit limit limit - 300,000 rubles.
- After registration, you can use a credit card for 2 months (60 days) without withdrawing%.
Attention! The annual bank service is 490 rubles. Money is debited from the account automatically.
Debit card from Tinkoff Bank
- First purchase = 4,000 points.
- Payment by card for goods from “Favorite Products” and others on your birthday brings 6 bonuses for 10 rubles.
- The purchase of other goods on ordinary weekdays in stores brings 3 points for 10 rubles, and when shopping for www.crossroads.en .
- In other stores - 1 bonus for 10 rubles.
- For purchasing products from bank partners, 30% will be returned in the form of additional bonuses.
- Up to 6% per annum will “drop” on the balance of the account with points.
- Cash can be withdrawn without commission at any ATM in the world.
- Replenishment of the account is unlimited, free of charge all over the world.
- When using the card for www.perekrestok.ru you get free shipping within 3 months.
- The cards work using PayPass technology - a 1-touch payment to the reader.
Credit card from Tinkoff Bank
- After 1 purchase, the bonus account is replenished by 8,000 points.
- When purchasing "Favorite Products" and others on your birthday, savings for 10 rubles. equate to 8 points.
- When buying at a retail outlet 10 rubles. equal to 5 points, and on the site 10 rubles. are equal to 6 points.
- Using the card in pharmacies, gas stations and restaurants 10 rubles. equates to 2 points.
- For all other purchases, 1 bonus is awarded for 10 rubles.
- Up to 30% for servicing with Tinkoff Bank partners will be returned to the card with points.
- When ordering products online, free shipping (3 months).
- Credit ceiling - 700,000 rubles.
- Within 55 days 0% on card purchases.
- Replenishment is free.
- Payment by PayPass system.
Corn and Crossroads
All stores in the chain accept the Kukuruza card. It gives additional privileges. Corn Points can be spent on your favorite products along with Crossroads Points. Scoring principle:
- 1 bonus is equal to 10 rubles. in the check, i.e. 1% of the amount spent.
- For non-cash payment by card Maize MasterCard - 0.5% of the amount.
- For non-cash payment by card Corn PayPass MasterCard World - 1.5% of the amount.
- When participating in the program "Double benefit", "Double benefit light", "Double benefit +" - 3% of the total amount.
X5 Retail Group VIP card
It is impossible not to highlight the VIP-card of X5 Retail Group network users. x5card holders automatically become x5club members. With the help of this document, you can receive a discount in all retail outlets belonging to the company. Namely:
- Crossroad - 10%;
- Online store Perekrestok - 10%;
- Pyaterochka - 5%;
- Carousel - 5%;
- Moscow Jewelry Factory - 10%;
- Kanzler (men's clothing and accessories) - 10%;
- Dry cleaners and laundries Ian - 20%;
- City (clothes and accessories) - 15%.
One of the first federal retail chains operating in the line of supermarkets is Perekrestok. The company has been a leader among its competitors for many years. Perekrestok stores are found in 128 cities of Russia.
Where can I get a loyalty card?
The Perekrestok discount card can be obtained when buying more than 1,000 rubles in one check, or purchased for 24 rubles if the check amount is less. The buyer's account accumulates, which can be used for further purchases in the distribution network, as well as when ordering food delivery from your personal account.
An easy way to activate the Crossroads card
Turning to the cashier, you get a sealed envelope with a card. This action does not involve automatic registration. There are several ways to activate the Crossroads card:
- Through the call center of the store, by the number 8-800-200-95-55. The employee enters the data received from the user by phone in a special form of the questionnaire. The account is activated 20 days after contacting the call center. It is not always convenient to register a Perekrestok card in this way, since sometimes it is impossible to get through to employees. Probably the best option is to register online.
- Activate the Crossroads card on my.perekrestok.ru.
We click on the option "activate the card" on the main page of the site.
Further, nothing complicated: the system prompts you to enter 16 numbers indicated on the card. After that - enter the buyer's cell phone number, follow the instructions. The account is activated, created. The balance of the "Crossroads" card is checked in the same place.
- In the checkout area of any chain of stores with the same name, receive an envelope with a card and a questionnaire from an employee. The questionnaire must be filled out and handed over to the cashier. It will be possible to check the Crossroads card activated in this way only after 20 days.
The fastest and most convenient way is to register online. A personal account is created instantly: through it, the consumer can check the balance of the Perekrestok card at any time.
Card recovery
If lost, the card must be restored. But first you need to block it in any of the following ways:
- Contacting the hotline, by phone 8-800-200-95-55.
- On the official website www.perekrestok.ru.
- Through a special application on a smartphone.
In your personal account, it is easiest to renew the bonus program. You need to go to the "Profile" section. Click on the Change Card button. Enter the delivery address in the fields, wait for the courier.
Activation is done in the same way.
The card accumulates bonuses and stickers for purchases, which can be used to make discounts and exchange for special offers. There is also another important plus - food delivery to your home directly from your personal account "My Crossroads". There are several ways to turn on the card and the points system: by phone, online on the site, by questionnaire.
Activate by phone
Dial the support helpline number 8-800-200-95-55. The operator will ask simple questions to fill in your data in the database. The card will be activated 20 days after the call. It happens that due to line overload it is difficult for the operator to get through, then you really need to be patient or use another method.Activate via internet
You can register on the page www.my.perekrestok.ru/registration.
Enter the 16-digit number in the field and click Continue. Next, you will need to enter a phone number and make a couple more clicks on the instructions, after which the buyer's card will be activated and you will be able to enter your personal account in a few clicks.
If you use partner banks Tinkoff or Alfabank, then there you can peep the treasured numbers in the lower left corner.
Also, with this method, you may need an activation code from a special check that is issued upon purchase.
Activate with a questionnaire
If you received a card in a store, then for registration you can fill out a questionnaire from an envelope on the spot and hand it over to the cashier. Activation will be made 20 days after the delivery and processing of the received information.
Activate card via SMS
For message activation, there are 2 input formats for different regions. If one doesn't work, then try the second. So, the first way - you need to send an SMS to the number 9555 with the text: 1234567812345678 IVAN 02031986 345, where 1234567812345678 is the card number; IVAN - name; 02031986 - day, month, year of birth; 345 - CVV code (it is indicated on the map in a white window). The second way is to send the same message without specifying the CVV code.
Retail chain of consumer goods stores "Perekrestok" invites customers to use discount system.
The accumulative discount card "Crossroads" can be used by any buyer, subject to certain rules.
Almost every store offers its customers a discount system, thanks to which you can attract new customers and keep regular ones. For many buyers, the opportunity to receive a discount is psychologically more attractive as an opportunity to save their money.
What do you need to participate
To participate in the bonus program and receive a card, you need the following:
- purchase a plastic discount card at the checkout of any Perekrestok store worth 49.9 rubles;
- with a card to receive a questionnaire and the rules of the Perekrestok club;
- fill out and sign the form;
- pass the questionnaire to the seller or cashier and activate the card in any of the available ways.
Accumulation and redemption of points
In order for the points for the purchase to be credited to the card and used in the future, it is necessary to present the card with each payment. It is impossible to credit points by card number without presenting it, except for the use of virtual plastic when paying through a mobile application.
For every 10 rubles on the check, 1 point is awarded. In the future, to apply the discount, it must be taken into account that 10 points are equal to 1 ruble.
For example, for a payment of 5000 rubles, 500 points will be awarded. With a subsequent purchase with points, it will be possible to compensate up to 50 rubles per check.
Points can be used within 1 year after they are credited to the card.
For some cases, an increased amount of points is provided:
- 4 points for 10 rubles of purchases from the "Favorite Products" section, which can be selected in your account or mobile application;
- 4 points for 10 rubles for a birthday person on his birthday or 2 days before;
- during special promotions.
When choosing products of the “Favorite products” category, it is most advantageous to indicate the most frequently purchased: for those who eat a lot of vegetables and fruits, you can choose products from the “Vegetables, Fruits, Mushrooms” section, and for lovers of meat products - “Meat, Poultry, Delicacies” .
A simple example of how to quickly activate the Perekrestok Club card via the Internet. Upon purchase, we receive an envelope in which there is a card and a questionnaire.
Photo of the Perekrestok Club card:
To activate the card, we will use the Internet and personal account. Since there are many negative reviews on activation by phone: "It's impossible to get through to the loyalty program!" and about filling out the questionnaire, which must be given to the cashier: “the questionnaire disappeared somewhere and the card remained inactivated.” So let's go to the site: www.perekrestok.x5club.ru, then scroll down the page and in the lower right corner click on: Activate the card.
We enter the card number (which is stamped on it, or we take information from an additional check) and the activation code (on the English language, keyboard layout - EN).
We take the activation code from the cash receipt (additional receipt) that we received when purchasing the Perekrestok Club card. If the check is not saved, then we make any purchase with this card, and thus we receive a check with a code and activate the card.
Further, we are thrown out to the page with the questionnaire. When filling it out, it should be taken into account that: in accordance with the current legislation and the Program Rules, I give my consent to the indefinite storage, processing and use of my personal data by the Operator, including outside the Russian Federation, exclusively within the framework and purposes of the Program.
* - field required to be filled in. Enter the first and last name.
We drive in the date of birth, or select it from the constructor. By default, the date of birth is the password for accessing your personal account. You can change your password later in your account.
We drive in a mobile phone. We ask you to correctly indicate your mobile phone so that we can inform you about the Club's promotions, special discounts, additional privileges and changes in the rules.
You can uncheck the checkboxes in the questionnaire, thereby refusing SMS notifications, and leaving only the email address for contacts.
Do not forget to check the box next to the text: In accordance with the current legislation and the Program Rules... And click on the button: Save.
We get information: The card has been successfully activated. Next, enter the loyalty card number and password. If we did not change the password, then by default the password is the date of birth, which we indicated earlier in the questionnaire. The format for entering the date is DDMMYY without spaces. As an example, the date of birth is 07/09/1956, then the password will look like this: 090756 (Ie, we take only the last two digits for the year of birth, and without dots between dates).
And we get into the personal account:
Where, for example, we can check the balance of the card:
For contrast, the manual, how such an activation was done before: go to the site and click on the button at the bottom right: Join the club. A questionnaire opens in front of you, fill it out and print it (on a printer). We put a signature on the questionnaire and today's date. We scan the completed application form with a signature. Then we send a graphic file with a scanned questionnaire to e-mail to the address shown on the site. On the same day, a letter will be sent to your email address: "Your card has been activated." As a result, I needed Internet access, a scanner, a printer, and one sheet of A4 paper.
As you can see, progress has reached the Crossroads, and now there is no need to deal with such an anachronism.
*The number of remaining points in the Personal Account is updated in real time, and it takes time to change information about the last transaction.
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