Seasonal sales when. Summer and winter sales: comfortable shopping during the discount period

Thanks to our article, you will not miss the sales on Aliexpress in 2019. Most people are waiting or looking for discounts on the product they like.
The upcoming season of promotions will allow you to buy inexpensive quality goods in Russian and for rubles. The article contains only relevant thematic information to familiarize potential buyers.

On sales, almost all products are heavily discounted. But, do they really exist? How to find out the real value of the discount and understand if it really exists?

Previously, these were complex issues, but now, it is possible to install from LetyShops. Then, you will not only receive a refund of part of the money spent on the purchase, but also see the dynamics of price changes for the desired product and check the reliability of the seller before buying.
Using this extension is really convenient and useful.

So, we present a list of the best seasonal sales.

Winter

The best time for shopping. And at this time, several wonderful winter sales have been prepared for buyers.

Winter liquidation

From January 14 to January 21, 2019 (until 11:00 Moscow time), Aliexpress hosted the Winter Liquidation sale.

Given the delivery time, this is a great reason to buy gifts for future holidays.
All products are conveniently categorized, there is everything, for example, goods with discounts of more than 70%, smartphones and accessories, electronics, computers and stationery, auto products, bags and shoes, tools and furnishings, jewelry and watches, mothers and children, women's clothing , sports and recreation and much more.
Also, there you could get up to 10 coupons for a $2 discount.

cyber monday

From January 28 to January 30, Letyshops announces Cyber ​​Monday in Aliexpress and dozens of other stores!
By going and registering, you will get a chance to win a prize, great discounts in the best stores and increased cashback!!!

February extravaganza

Another sale from Aliexpress. Discounts reach 70%, so if you plan to buy in February, it's better to take advantage of this promotion!
It will run from February 1st to February 15th, 2019.
We have prepared for you all categories of goods participating in the February Fairy Sale.

An unusual promotion from Aliexpress - in the period from 01/29/2019 to 03/31/2019, making any purchases, every day you can receive coupons for a total of $ 11.
Read the details and conditions of the “Put Thanks in Your Pocket” promotion at.

Spring

Spring of change, when you want something new. And of course, new, spring sales are offered to buyers.

Aliexpress Birthday

Aliexpress Birthday is the first, truly BIG sale of the year. Sale on Aliexpress 2019 in honor of the founding of the site gives the best deals from thousands of trusted sellers. This grandiose event will be accompanied by games, contests, drawings and gifts.
In 2019, the preliminary stage of the sale began on March 21, and the sale itself started on March 28!
Read what discounts, promotional codes, coupons and promotions will be in!

Xiaomi Festival

From 4 to 7 April we are pleased with one of the best world brands.
Discount Festival from Xiaomi - Redmi note7, 7pro, Mi play, Mi 9 and other smartphones with discounts up to 25%.
Also, electronics and household appliances with discounts up to 35%.

Club exclusive — technical discounts

Starting from April 8, Aliexpress launched a promotion - Club Exclusive.
At discounted prices, you can buy phones and accessories, electronics, computers…

brighter than the sun

At the end of April, the Brighter than the Sun sale started - new items for the summer season 2019 with up to 30% discounts for women, men and children.

Summer

There are several small and large sales during the summer.

Your new adventure

Summer starts with adventures - discounted street sports products, cycling products, fishing products, smart electronics, auto products, as well as everything for outdoor recreation.

Summer Sale

Summer sale in Aliexpress this year takes place in two stages - from 10:00 June 15 to 09:59 June 17 (Moscow time) fill the basket and get coins that can be exchanged for coupons, and also collect $5 coupons at the beginning of each hour for all goods.

The second stage of the sale will last from 10:00 June 17 to 09:59 June 24 (UTC).
During this time, there will be great discounts on all product categories and the opportunity to apply previously collected coupons for additional benefits!

Go ahead, shopping awaits you!

Your Favorite Sale:

Poll Options are limited because JavaScript is disabled in your browser.

    Birthday Aliexpress 25%, 709 votes

06.02.2019

Aliexpress continues to delight us with summer promotions.
Direct.

Days of smart shopping from Aliexpress strictly according to the schedule:

July 13-14 - Time to collect coupons and fill the basket.
For coupons, I recommend going to the pages and Top Brands.

From 10:00 July 15 to 09:59 July 18 (MSK) - The main stage of the sale.
They offer discounts up to 70%. To find out what discounts are actually available, use the instructions from the section in this article.

Additional $7 discount with promo code letyshops715 with an order amount of $49.
The number of promotional codes is limited, I hope you have time to use it.

Technodiscounts

At the end of July 2019, customers are pleased with Technodiscounts!

Up to -50% on the following product categories: Phones and accessories, Computers and security, Car electronics, Sports and home appliances, Home and garden.

Brand Week

At the end of August, Aliexpress hosts the main summer sale - Brand Week!
This year, the largest online hypermarket announces discounts up to 50%!

The sale will take place in 2 stages:

  • The first stage will be Pre-sale - from 10:00 on August 21 to 9:59 on August 26 (Moscow time), collect coupons and fill the basket. This is the time when you can make an advance payment of 10% for the desired product. Items booked in advance will receive maximum discounts during the main sale period. You can also get special coupons.
    It's worth hurrying - the goods for which the possibility of prepayment is available are limited.
  • From August 26 10:00 AM to August 31 9:59 AM (UTC), discounts up to 50% will start and the main part of the sale will begin, where you can buy thousands of items at incredible prices. Even if you did not make an advance payment during the Pre-sale period, the discounts will pleasantly surprise you.

Autumn

As you may have guessed, autumn sales from Aliexpress are waiting for us in the fall.

Sale 11.11

Sale 11.11 is the biggest event of the year! Everything is for sale at this time. Discounts reach incredible percentages, designer items go for a penny. Do not forget about prizes, coupons, gifts and flash games that allow you to get additional discounts.
In the 11.11 sale, good and inexpensive items can end very quickly. Therefore, if what you want to buy can be booked in advance, it makes sense to do so.
And if you switch to Aliexpress from, then you will also receive a refund of part of the amount spent, after the full payment of the order.

Black Friday

Favorite and popular Black Friday. The first Friday after Thanksgiving was a real holiday. Black Friday lasts 4 days. These days, all boutiques and shops in the world arrange sales.
In ours you will find out the exact dates of its holding and all the details.

What's next? The best discounts until the end of 2019.

Black Friday is the last really big sale of the year.
However, Aliexpress constantly organizes additional holidays for buyers and in this section we will write about all the tempting offers that await you until the end of the year.

Permanent discounts

Sometimes you can't wait for the big sale to come.
The Aliexpress website gives you the opportunity to buy some products at any time and at a good discount. These are special trading offers, the promotion on which continues almost always.

Hot Products

All goods can be bought for rubles.

Remember that buying goods on Aliexpress during the 2019 sale season is the key to successful savings.
Appreciate your own time and enjoy quality items at low prices.

Do you like fashionable and stylish clothes, but don't always have enough money to completely update your wardrobe? Do you think that only wealthy people can afford quality things? We'll tell you how to dress on a budget for seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sale seasons in Russia:

- autumn-winter collection - starts from the end of December to mid-February;

Spring - summer collection - in many stores a tempting sign "Sale" appears at the end of June. Discounts continue until mid-August.

How to shop with maximum savings for the budget

Even at a sale, where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy too much and not necessary. You should not succumb to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make purchases more deliberately and hold back your shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores try to sell old collections with discounts from 70 to 90%. The choice, of course, is already scarce by this time, enterprising fashionistas sort out all the best models and running sizes even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fashionable things at a ridiculous price.

The desire to save their hard-earned money is a normal and understandable phenomenon both for the inhabitants of Russia and for the spendthrift Americans or tight-fisted Europeans. But at the same time, everyone wants to eat well, dress well and rest. Combining business with pleasure, that is, not denying yourself every little thing, but at the same time preventing cunning sellers from cashing in on meeting their own needs is quite simple if you know the general principles of saving.

It is very important to buy good things not at an inflated price, but at their real price. It will be possible to bring this rule to life if you know when the winter sales begin and how long they last. "Why winter, and not any other seasonal ones?" - asks an inexperienced shopaholic. The fact is that it is during the cold season that such big and important holidays as the New Year and Christmas fall, and each person considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, stocking up your wardrobe with fancy items, or just buying expensive winter clothes is always a costly undertaking, so it's best to know for sure when the winter sales start. Moscow, St. Petersburg, the capitals and major cities of European countries, the USA, Japan and the United Arab Emirates have their own schemes for attracting buyers, different rules and dates for promotions are set, so it’s wiser to prepare for sales in advance.

Perfect time to shop

Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why the buyers themselves do this, but not everyone understands why stores agree to arrange mega-sales, because when winter sales begin, some boutiques, chain stores and shopping centers give customers half the original cost of goods.

The fact is that the buyer will make purchases in any case, and it is vital for sellers to attract him to their point of sale and at the same time not to let him go empty-handed. They go for different tricks: they offer gifts, discounts, bonuses and privileges (compensation for future expenses, gift certificates in partner stores, entertainment venues, the ability to purchase several items at a reduced price, etc.).

Winter promotions, sales and other methods to attract buyers truly know no boundaries. However, the buyer should carefully monitor what the sales assistants are trying to impose on him, because very often the “gift” turns out to be a fiction or simply not worth the money spent on the purchase.

Season is open

The first day of winter sales falls at the end of autumn, but keep in mind that this sale day is the most important event of the year for a real shopaholic. Its name is Black Friday. The tradition of organizing a mega-sale on the last Friday of November originated in the United States. On this day, buyers besiege stores, occupying kilometer-long queues from the night, and literally sweep everything that comes into their hands from the windows. For one weekend, sellers receive revenue equal to a quarter of the annual turnover. The similar success of the event prompted the authorities of other countries to create their own "grand sale day". So, in London on December 2, the movement of cars in the West End area is blocked, 600 stores extend their work by 2-3 hours so that buyers can spend the money accumulated over the year to their fullest. The main Parisian sale takes place on the night of January 18-19.

When the Black Friday winter sales begin, it is not at all necessary to personally visit the noisy and crowded shopping centers. The trend of recent years is online shopping. The opportunity to make purchases from the comfort of your home chair, not only within your own country, but also abroad, attracts buyers all over the world with great benefits. In addition to discounts, online stores reward customers with free shipping, the absence of duties on certain groups of goods, and the possibility of returning or exchanging unsuitable or illiquid goods.

We grow beyond our years

Winter discounts begin to operate most often from the first decade of December. The fact is that in Europe and the USA, Christmas, which is celebrated in the West on December 24, is a more important event, and it is customary to prepare for this holiday with maximum responsibility. Two weeks before an important event, retail outlets post ads that they can offer their customers discounts of 10-15%. The closer the holidays, the more significant the benefit from the purchase becomes. So, on the eve of prices are reduced by 25-30%.

After the New Year, or rather on January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount can be minus 80-90% on the price tag. It should be borne in mind that when the sale reaches this level, it is almost impossible to find shoes or clothes of the right size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothes, shoes, jewelry and accessories begins (from mid-January), the goods very quickly disperse from store shelves. But miracles do happen, and why not risk waiting for the final offer from the store?

Sales in the USA

Americans are famous for their high purchasing power and passion for spending money. Even when there are no own funds, the inhabitants of this overseas country do not see anything shameful in purchasing goods on credit.

Retail chains fuel this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when the winter sales begin, but also which days are the most profitable for shopping.

  • Christmas;
  • New Year;
  • King Day;
  • Valentine's Day;
  • Presidents Day.

Winter trading in Europe

Almost every resident of our country has heard about such a phenomenon as shopping tours in Western Europe. A global update of the wardrobe and the purchase of New Year's gifts abroad has become a common thing for the inhabitants of Russia. This is not surprising, because when the winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling out last year's assortment with might and main. Their total sales occur at about the same time and have the same “expiration date”:

  • France has set the time of sales at the official level and does not change the date - from January 6 to February 16.
  • Italy - January 7 - February 28. Shopping in different cities of this country can please in different ways, for example, in Milan and Bologna, shopping will be more expensive than in Rome.
  • Winter is the longest (all of December and January), here is a paradise for lovers of casual style clothes and everyday goods, for such goods there are always reasonable prices, and the choice is very diverse.
  • The countries of Eastern Europe have become no less popular destinations for shopping tourists. Poland starts a total sale after celebrating the New Year, Lithuania - after the Catholic Christmas, "red days" last in the stores of these countries until the end of February.

We can afford everything

Unlike European or American traditions, sales in Russia have their own mental flavor and taste. From mid-December, when winter sales begin in St. Petersburg, Moscow and other major cities of the country, and until the end of the calendar winter, buyers are unlikely to be able to find price tags with minus fifty or more percent marks. The most profitable time for shopping will be February, because it is customary for us to stretch it for the whole of January, and stores do not want to lose their profits at all.

Unfortunately, it is more profitable for domestic buyers to go abroad to buy branded items and purchase them there. But as for the mass market, casual clothes and shoes, these goods are sold much more willingly than from world-famous brands.

Here it is not worth delaying until the end of winter, it is best to go shopping immediately after the New Year, otherwise the running positions will go past you.

Shopping without borders

Internet commerce has been gaining momentum in recent years. Even inexperienced web users have the luxury of shopping abroad. Special intermediary organizations help with this. Moreover, large online stores create their own resources, including for Russian-speaking buyers.

Virtual stores follow global trends and arrange sales on the same level as traditional boutiques. It should also be noted that the prices there are much lower, because the organization of Internet commerce is a less expensive enterprise than the creation of a real store.

Instruction

Decide what exactly you want to buy. It depends on the time of the storming of stores. For example, having decided to restock cosmetics, you should not wait for January. Perfume chains and boutiques offer the most interesting before the holidays - in November and December. These are all kinds of sets sold at discounts, special offers from brands, bonuses and gifts. Keep in mind that already in mid-December, the shelves will begin to empty. And by the end of the month, the most interesting products, including limited holiday collections, will be sold out. The next replenishment should be expected no earlier than the middle.

Plan shopping for clothes in January. After the New Year holidays, stores begin to sell collections. Prepare for this ahead of time. In or November, come to the store, view the collection and choose the models that you like the most. You can even try them on. Remember the right size and price. After the start of sales, expect a markdown on "your" model. This way you will avoid the temptation to buy a bunch of inappropriate things, seduced by a low price.

Deciding to buy winter shoes, wait for February. In January, shoe boutiques sell only collections of festive shoes. But from the beginning of February to the end of March, discounts on boots and ankle boots will grow every week. Have time to catch the moment when the price drops to a minimum, but your size will still be on sale. The only disadvantage of such a strategy is that you may not be able to wear a new thing until next season.

Large shopping centers are trying to hold centralized sales, common to all brands. The start date can be found on the center's website or in the help desk. Check if the mall offers any promotions or gifts for loyal customers.

If you're into a particular brand, check out the store that sells it and find out when the current collection is on sale. If the sellers are not yet in the know, take the store's business card and call the indicated numbers later. You can leave your coordinates to the sellers - then you will be regularly informed about sales and other promotions. Many stores offer special conditions for loyal customers, organizing closed sales ahead of time for them. Specify under what conditions you can become a participant in such promotions.

If you decide to use the sales to the maximum, go to Europe. The exact schedule of their conduct must be clarified on the spot. For example, in France, the start date changes annually, but is the same for the whole country. In Italy, each city has its own day for the start of sales. As a result, the sale marathon rolls across the country, continuing until early March.

European sales are on a clear schedule. In early January (usually right after the New Year holidays), prices are reduced by 30%. The government ensures that items from past seasons are not sold with current collections. After a couple of weeks, discounts reach 50%, and at the end of the sales, the item can be bought for a third of the original price. However, by this time, popular models and running sizes may be dismantled. Therefore, when planning European shopping, come to the beginning of the sales and stay at least a week.

For a dozen years now, I have been doing mass shopping only during the period of seasonal discounts. I won’t tell you anything new about sales (after all, every fashionista already knows everything about it), but I will summarize the well-known information about seasonal discounts and post it in one post.

! We will also talk about chain stores of clothing and cosmetics in the mass market segment.

Traditionally, seasonal discounts happen twice a year: the sale of the autumn-winter collection and the sale of the spring-summer collection. The dates of the start of seasonal discounts are never announced in advance, and you can find out about discounts only on the day of the day (no way in advance). The sales last for about a month and a half each.

According to my observations over the past few years, winter seasonal sales begin around December 25 (give or take a couple of days), and summer seasonal sales on June 25 (give or take a couple of days). Luckily, most of my favorite stores have their own website, and as these dates approach, I regularly check the information on the sites.

! Many stores have their own website, which presents the entire range of products and their prices with and without discounts. Very convenient: Zara, Stradivarius, Pull and Bear, etc.

There are several stages of seasonal discounts:

First wave of sales. In the first days of seasonal discounts, the cost of things decreases by approximately 30%. This is not much, but during this period it is still full of sizes and the widest range of goods.

I choose in advance the things that I like (and even measure them), and on the first day of sales, I purposefully go to take them. The chances that my sizes will be during this period are the greatest.

First of all, in the first wave of sales, budget goods and the most popular sizes (s-ka for women and m-ka for men) leave.

Coat Zara UAH 1799 (full price UAH 2599);

Zara leatherette heeled boots UAH 799 (full price UAH 1399);

Denim shorts Stradivarius 299 UAH (full price 549 UAH);

Sundress Stradivarius 299 UAH (full price 499 UAH);

T-shirt Pull and Bear 149 UAH (full price 299 UAH).

The second wave of sales. 3 weeks after the start of seasonal discounts, the second wave starts. Discounts reach 50% (and more). This is the most vicious period of seasonal discounts: now it’s worth hunting for the best deals and maybe not the most necessary things).

Now the problem of having the right sizes will become more acute. But the assortment of things can still be replenished and there is a big chance to hit the Jackpot:

Genuine suede heeled boots Zara 999 UAH (for a moment, the full price is 2399!!!)

Third wave of sales (or final sales) starts in the last 2 weeks of sales. There are no small sizes (if you are an Elechka with a 40 foot size, then there will be no problems), they shake out all the leftovers from the warehouse, things are often damaged (stained with foundation, buttons / beads are torn off, etc.) and are tightly and not presentably hung in the very far corner of the hall.

Finding something worthwhile will be difficult, but possible. I got lucky once

Sandals with Stradivarius heels 199 UAH (full price 799 UAH) - very high quality and fashionable!

Separately, in terms of seasonal discounts, there is a chain of cosmetics stores Brocard(Beau monde, etc.). There are full sales here once a year, for only a few days, from December 19 to December 21-25 (give or take a couple of days). But traditionally, the discount is 40% on the entire range of goods. Very beneficial.

Outcome: clothes and shoes (described above) were purchased with a total discount of exactly 4000 UAH!