DJ, organizer, projectionist, manager - anyone, if only not among colleagues. Because there is nothing more helpless, irresponsible and spoiled than drunk co-workers and a boss.

As for me, something is wrong with the traditional Russian corporate party. It should raise team spirit and benefit the company. But in practice, it kills health and gives rise to gossip.

In two months, the country will choke on New Year's corporate parties. I want them not to be ashamed this year. I call for help Alexey Gromov, founder of the Chili Peppers event studio, and Maria Ershova- event director of the company. Alexey and Maria told how to organize a good corporate party without ruining it.

An article for managers, HR directors and those golden people who are assigned by these people to take care of corporate events.

Target

Typically, a corporate event is held to increase motivation, create emotional capital and build employee loyalty. There are also more exotic targets, but more on them later.

To increase motivation, the employee must feel good: creative, skillful and in demand. The corporate event starts a chain reaction: the employee did something good at the corporate party → felt cool → again shows his best side, but already in a working environment. After a good corporate party, employees are emotionally turned on and want new achievements at work.

CORPORATE PARTY STARTS A CHAIN ​​REACTION

Emotional capital, in its simplest form, is the emotions, beliefs, and experiences that help you cope with difficulties at work. This is a margin of safety, thanks to which the employee does more than is provided for in the instructions - for example, temporarily takes on additional responsibilities. Without emotional capital, an employee folds in any incomprehensible situation. A well-organized corporate party creates the necessary margin of safety.

Loyalty helps an employee not to go to competitors for a higher salary. “Yes, they will pay more there, but here they appreciate me, here I am needed.” At a good corporate party, an employee should feel his value.

More exotic destinations- evaluate employees, identify future leaders, shake up the team. You can help employees formulate new goals. You can resolve the emerging conflict, lay the foundation for the development of new skills. A good event company helps to realize all these tasks. Unfortunately, few people know that this is possible. But now you know.

A good corporate party can make you fall in love with a company, change your attitude to work, infect people with new ideas; evoke a sense of belonging to a big and important cause. And a couple of times a year there is a great reason for this. It would be foolish to exchange all these opportunities for a banal banquet.

Chaos

Chaos begins when the holiday has no unifying idea and no one controls it. At a corporate party for 20 people, the boss or one of the colleagues will manage. This is a cozy event for a close company. You can add a cultural program: some agencies and venues are able to organize small events.

A good idea for a small event is to invite everyone to an unusual place: to a cooking class, to an art workshop or to nature. But remember that cooking dinner or painting a picture is not a goal, but only a tool. Formulate for yourself why you will organize this holiday, and let the organizer come up with an interesting content for your purpose.

When you are 100-200-500 people, an organizer is a must. Large corporate events are whole festivals: they rent a large venue, create "stations": shooting galleries, buffets, trampolines, labyrinths, creative workshops. The organizers think over how the employees will pass these stations, what will motivate them. Plots are created, participants are divided into teams, game and role-playing mechanics are invented. From the outside, it seems that it’s just a festival in front of you, but thanks to a well-thought-out structure, a person is interested in this festival.

It is important that all this be subordinated to the goal: not just to put trampolines and soap factories in an open field, but to organize them in such a way that employees receive the necessary emotional experience. Thinking it through is the job of the organizers. Without structure, the celebration will turn into chaos, money will be wasted.

Corporate regatta for a construction company. facebook

Formalism

Formalism is when neither the management, nor the organizers, nor the employees understand why they need this corporate party. This happens in international network companies. From the "center" they give the command to organize a corporate party for the development of "team values". But what this means, why they need team values ​​and how to develop them, no one knows. And the tortured creativity begins:

Let's do a tug of war, shall we? It's a team game

Yes, but we need to implement our values! Let's all pull the rope, but at the same time sing the anthem of our company?

Great idea! Just need to compose an anthem

And let our employees compose it, and so that they use the words “team”, “work” and “team”!

Super! And then we will hold a creative competition "What is teamwork for me ..."

When there is no purpose and values, the holiday turns into a farce. Employees, as it were, play all these tug-of-wars, and then in the smoking room they say, “Well, nonsense.” Money wasted.

If your company does not have goals and values, you do not need to force yourself to be creative. Order food, organize a movie screening or have a disco. Let people just rest.

Creation

Creativity is a universal component of a corporate event. Acting out a scene, making artistic soap, making a pie, taking part in a photo session, making a video clip, showing superhero abilities - all this is safe, fun, versatile and, with the right approach, helps to solve most personnel tasks.

The leader tries on the image of the hero in the Chili Peppers photo project. 13 more images on facebook

Employees love creativity because creativity makes you feel good, smart and skilled. It's great when creativity is woven into the overall plot:

you are not just folding origami, but making part of a large art object that will be exhibited in the lobby of the central office;

you do not just dress up in a superhero costume, but get a secret task in which you need to show superpowers;

you are not just making a pie, but preparing treats for children from the orphanage.

Socially significant initiatives work well, for example, subbotniks. Employees spend several hours planting trees, beautifying part of the park, or assembling birdhouses. All this is organized, with music, refreshments and photographs. Employees feel that they are doing something useful and important. Being involved in something bigger is a powerful motivator.

Assembly of birdhouses in the eco-section of the Seasons design clean-up event (organized by the Chili Peppers for Volkswagen). facebook

Man tends to love what he has created. Therefore, employees will be photographed next to their paper figures, show photos to friends, be proud of themselves and their company. This is a good effect, even if you did not originally plan it.

Novelty

Like everything in the world, there is a fashion for corporate parties. In the early 2000s, everyone was crazy about soap making and dance classes. Now in Moscow they prefer interactive quests using smartphones, tablets and augmented reality. In 2 years there will be something new in fashion. The job of an event company is precisely to find and come up with new ideas and connect them with the goals of the companies.

The most boring corporate parties are obtained by client briefs - when the responsible employee unilaterally comes up with what kind of entertainment to order and offers the agencies to set the lowest price. Such corporate events are a celebration of banality and a meager budget.

Advice: even if you have a small budget, contact the event studio for at least free advice. With due perseverance, many ideas can be implemented on their own, but it is better to take the ideas themselves from those who are professionally involved in this.

Interesting corporate parties are obtained when a client comes to the agency with a clearly conscious goal, and they jointly figure out how to realize this goal.

The bank has taken a leading position thanks to new products and technologies. But lately he has started to lose ground, because over the past year he has not created a single breakthrough idea. The personnel audit showed that employees feel like market leaders and rest on their laurels. The goal is to shake up the team, infect them with the excitement of struggle and innovation.

The event agency offered to hold corporate games to launch breakthrough internal projects: employees are divided into teams, come up with a project idea, receive help from mentors from the desired industry and a launch site. At the end of the year - a presentation of projects in front of the whole company, which ends with the awarding of the winners and a big holiday with summing up. The agency came up with the mechanics of the games, ways to motivate employees, a powerful brand of the competition, and all the accompanying feed.

As a result, the New Year's corporate party was entirely devoted to leaders and innovators who set a new tone for work. In two months of corporate gaming, the New Projects department received more viable proposals than in the previous two years.

Money

A good corporate party does not come cheap, because behind every detail of the holiday there is a huge invisible infrastructure.

The client wants to have a picnic. Among other things, he is offered a station with fresh berries. Price - 1000 rubles per person. “Are you out of your mind?! - the client is indignant, - I will buy each employee a bucket of berries for 1000 rubles. But when he says this, he doesn't think that:

The berries will be beautifully packaged in individual baskets, washed and ready to eat. If necessary, they will be accompanied by napkins and disposable forks that will look like silverware;

The berries will be fresh because they will be bought the same day early in the morning; they will be whole, not crushed and sour;

Berries will be handed out by two spectacular girls in costumes, they will have a luxurious rustic-style stand in front of them, and a banner with the company's logo on top. The girls will smile and invite you to taste the berries, and the sound of their voice will be sweeter than those berries;

somewhere there will be a trash can hidden from view, where all the waste will fall, and after the Event this bucket, along with the waste, will magically disappear somewhere, it will be clean;

On a hot day, a supply of berries for 100 people will be stored in a refrigerator hidden from view, to which electricity will be supplied from a generator, which will also be hidden from view;

All this will be brought by truck, assembled, installed, monitored for safety, and then dismantled, put in a truck, taken away and cleaned up after themselves.

Now imagine what will happen if the client decides to just buy 100 buckets of berries.

Turning to the agency, you pay not for props, products and costumes, but for a comprehensive service. If you are having an outdoor picnic and suddenly it starts to rain, a good event studio will have a gazelle full of large beautiful umbrellas, tents, blankets and burners in stock.

If the agency has counted your holiday too expensive, it is better to reduce the “coverage”: remove some stations and attractions. Better one good stand with berries than a whole park of boring second-rate attractions that get wet in the rain. And then clean up after them.

Mobile fruit station at an event in Gorky Park

Little holiday

Corporate events don't have to be huge. Small but regular events are no less enjoyable. For example, congratulate an employee on their first year of work or on their birthday. A person comes to the workplace, and a small congratulation and a gift are already waiting for him. For this, it is not necessary to hire an agency - you can also entrust one of the employees.

From time to time, a fruit salad bar or a fresh juice station may appear in the office. It's great when unusual objects appear in the office for a short time - a Soviet slot machine, a soda machine, a large mirror with the inscription "You look great", a mobile photo studio, a "Dandy" prefix or something like that. When an object appears for a short time, employees appreciate it more, and it does not have time to get bored.

Flower master class in "STS-Media".

What comes to mind when you hear "corporate vacation"?

Restaurant, host, often embarrassing contests, snacks and dancing? All this is long gone! Company executives understand how important it is to hold a corporate holiday organized by professionals: these are not the usual "gatherings" at the banquet table.

The organization of a corporate holiday is an effective management tool that is designed to distract from everyday work, unite the team, and increase mutual trust and understanding. A bright and eventful vacation in itself is already an encouragement for employees, team building programs strengthen team spirit and reveal leadership qualities, and the tradition of rewarding the most productive team members during a project/year summing up can serve as an excellent motivation.

Conducting a corporate holiday is not an easy and troublesome business: it is important to take into account all, even seemingly insignificant details, so that the event goes off with a bang. The mood of your employees, their comfort, involvement in the overall action and, accordingly, the achievement of the goal will largely depend on how everything is thought out.

We have been organizing corporate events since 2007. For all the time of successful work, thousands of people got vivid impressions, learned a lot about themselves and began to better understand their colleagues. Dozens of companies, partly thanks to the holding of such events with our help, have increased the involvement of employees in business processes and strengthened their positions in the market.

We have everything to help make your event unforgettable: great experience, equipment, props and a caring team ready to solve problems of any complexity and scale. Trust the best corporate holiday only to professionals!

Corporate rest can be divided into two types:

• A corporate holiday dedicated, for example, to the company's birthday. As a rule, such an event is held in the banquet hall of a restaurant, in a club, on a boat, etc. But! Down with the banal feast! Corporate recreation can also be organized in the form of a costume party or an award! One has only to turn on the imagination, think over the concept and pay attention to details, and an ordinary corporate party will turn into an exciting action that will remain in the memory of all employees for many years to come.
• Active corporate recreation, as a rule, involves the participation of the team in sports competitions or extreme programs. Often organized out of town for a picnic. We are developing original and unique programs for corporate holidays: Family Day, jeep tours, corporate sailing regattas, ATV races, summer corporate events with team building elements. An active corporate holiday that requires joint actions helps develop intra-team ties, increases personal efficiency, and builds mutual understanding with colleagues.

Holding corporate holidays is our specialty. We will help you organize any event and guarantee a great mood and bright and unforgettable impressions!

A corporate event is an event that is not related to the season or weather conditions. It does not always have anything to do with the calendar - the holiday does not need a reason. We have selected five tourist bases in the Moscow region with excellent conditions for holding a corporate event.

Recently, we figured out together how to plan a corporate vacation. Now it's time to choose a location!

Pelican Yacht Club

Located on the banks of the Klyazma reservoir, seven kilometers from Moscow. The housing stock is represented by four cottages with a total capacity of 75 people, and the local infrastructure can accommodate more than 80 ships for seasonal mooring. Each apartment has its own parking spaces.

The recreation center team pays special attention to the organization and holding of water sports events in the field of sailing, including:

• corporate sailing regattas
• match flights
• team building on the water

And this is not surprising! Possessing everything necessary for holding such an event, the Pelican Yacht Club will make a corporate holiday in the Moscow region a real sailing adventure.

How much money to prepare?

Corporate event for 20 people in the Pelican Yacht Club:

≈ 60 thousand rubles with accommodation and transfer from the center of Moscow

Country Club "The Best Day"

It is located on the territory of the White Pillars microdistrict near the Nekiforovka River. This place is suitable for both active recreation and celebrations and celebrations among the picturesque nature of the Moscow region.

How much money to prepare?

Corporate party for 20 people in a country club "The best day» :

≈ 95 thousand rubles with accommodation, transfer, food and alcohol.

Cottage complex "Shibolovo-Gorki"

Recreation center, on the territory of a picturesque and ecologically clean area of ​​​​the Moscow region. At the base, you can have fun in the company of colleagues and increase the efficiency of teamwork:

• team building sites;
• conference rooms;
• everything for sports and outdoor activities.

How much money to prepare?

Corporate event for 20 people in Shiblovo-Gorki:

≈ 50 thousand rubles with accommodation and transfer from the center of Moscow

≈ 100 thousand rubles with accommodation, transfer, food and alcohol.

Sailing club "Vodnik"

It is located on the banks of the Klyazma River, eight kilometers from Moscow. Walks in the water area, water sports and recreation on land, 60 rooms of various categories.

How much money to prepare?

Corporate event for 20 people in the sailing club "Vodnik":

≈ 70 thousand rubles with accommodation and transfer from the center of Moscow

≈ 110 thousand rubles with accommodation, transfer, food and alcohol.

Country complex "Aleksino-Istra"

It is located 38 kilometers from Moscow, not far from the Istra reservoir.

• 6 cottages for 135 people;
• 2 summer tents;
• 2 banquet halls for 40 and 100 people;
• open veranda for 50 people.

When preparing a corporate event at Aleksino-Istra, we advise you to pay attention to the list of services for organizing an entertainment program: here they can help with script development and directing, provide a host, help with choosing music or dance groups, and also arrange a cool show with fire, twins and lasers.

How much money to prepare?

Corporate event for 20 people in Aleksino-Istra:

≈ 100 thousand rubles with accommodation and transfer from the center of Moscow

≈ 150 thousand rubles with accommodation, transfer, food and alcohol.

Quality rest - productive work!

The modern corporate culture assumes that achieving high results is possible due not only to the optimal combination of the business qualities of employees, but also to the established friendly relations between them.

It is to achieve the latter that an interesting vacation is necessary for all members of the team, which requires a certain variety and originality from the events held. And we bring to your attention 6 interesting ideas for a corporate holiday that can pleasantly diversify a boring series of receptions and traditional parties.

Limousine ride

If you are not ready to significantly deviate from the usual celebration pattern, then you can simply dilute it. For example, if you are relaxing in a small group, then riding in a limousine is a great way to diversify the holiday program.

A small bar, light snacks and a changeable cityscape outside the window will pleasantly relax you and your employees and set you up for a friendly conversation. In addition, such a trip will allow you to easily and naturally move from a restaurant to a bowling club or a billiard room - and back.

Such an event, as a rule, is an addition to the main celebration. Nevertheless, it is the corporate photo session that is usually remembered as the brightest and most interesting event of the festive evening. This is a great way to get a dose of positive, because the process of creating such photos is very interesting, and the resulting pictures will delight you for many years.

But ordinary photos can be taken during working days. Therefore, the key theme of the holiday shooting may not be the corporate history of your organization, but the holiday, to which the photo shoot or even an entire era is timed. For example, corporate photographs taken in the style of the 30s of the XX century look very original, and lovers of experiments can get pictures in the spirit of their favorite movie or even a computer game as a keepsake. Using the services of a professional photographer, you can easily resolve all issues with the venue of the event and the availability of the necessary props.

Rest of this kind encourages unity and team play, which is often used when building corporate relations in foreign organizations. Healthy competition, camaraderie and a playful form of competition allows employees not only to get to know each other better, but also to learn how to interact in various situations.

The corporate quests themselves can be extremely diverse and are held both within the city and in nature. A variety of riddles, puzzles and competitions for ingenuity and physical fitness will take your team outside the office walls and allow them to escape from work.

The only drawback of such a holiday: you need a responsible and experienced organizer who will lead the game. Fortunately, there are various companies that specialize in organizing various types of quests. Therefore, you can easily find a responsible person who can take care of all the preparations for the upcoming holiday.

Karting

Kart racing is a great way to actively relax the whole work team. The speed of mastering this type of transport will allow even those who have never been involved in karting to participate in entertainment. An experienced instructor will make sure that you fully master the control of your car.

Karting makes it easy to organize a series of races where the winners are given playful rewards. After that, a tired but satisfied company can go to a cafe at the karting track and continue to honor the winners there.

Paintball

If you work in a male team and your colleagues lead an active lifestyle, then paintball for a company is the best option for a corporate holiday. Regardless of whether the game will be held in the field or indoors, such entertainment will enable everyone, without exception, to show the wonders of mutual assistance and appreciate the importance of team spirit.

If your colleagues are not at all afraid of difficulties, then you can play airsoft. But such a game is more traumatic, so you should not go too far in pursuit of extreme entertainment. Also, do not forget that paintball and airsoft are military games, so they require special uniforms and a training ground. So you can't do without the services of an organization that specializes in organizing games of this kind.

laser tag

If paintball seems to be an unnecessarily complicated or painful form of entertainment for your employees, then they will like the "light" version - laser tag. Typically, such games are held indoors (arena) and are interesting for both participants and spectators. It is impossible to get lost in the labyrinth of the arena, and the hits are counted by the computer, which reduces to zero the possibility of rigging the result. Outdoor play may be more interesting for some players, but it requires more thorough physical preparation.

Unlike paintball, in this game, the weapon does not shoot balls with paint inside, but a beam, which hits the enemy or his "base" brings points. Given that laser tag sites (arenas) are usually designed in an original way, and the battles are accompanied by various visual effects, the audience will not be bored - laser battles look really impressive.

Regardless of which way of recreation your team chooses, do not forget the main thing: no one should be sad or bored during a corporate holiday. Do not be afraid to experiment and be interested in the opinions of your colleagues, because this is how you can invent the best celebration scenario for your team.